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FLORAL UP: TROPICAL INSIPIRED GOLF SHIRTS V2.0

No men’s apparel item is more synonymous with the laid-back and carefree vibe of summer than the Hawaiian Aloha shirt. After World War II celebrity icons such as Elvis Presley, John Wayne, and Frank Sinatra (not to mention President Harry Truman) made these shirts the hottest men’s fashion trend in America. Prior to the 1950s men’s clothing was simple, monotonous, and set in its ways. Hawaiian Aloha shirts introduced a flair to men’s fashion that was no longer reserved for the rebels or the feminine. In a postwar era, it also symbolized freedom and relaxation, as well as a (summer) break from the sartorial norm.

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